ZON fruit & vegetables has been active in the international world of fruit and vegetables for over 100 years. In 2015 the predicate Royal was awarded by HRH Willem-Alexander. For their participation at the annual Fruit Logistica, a new concept was needed. It should focus more on products, employees and consumers. The design is inspired by the look and feel of well-known market halls like Mercado de San Miguel in Madrid and De Markthal in Rotterdam.